excel客户-阿里云

用Excel利用RFM模型进行客户细分

背景：一个会员服务的企业，有近1年约1200个会员客户的收银数据。由于公司想针对不同类别不活跃客户进行激活促销；同时，为回馈重点客户，也计划推出一系列针对重点客户的优惠活动，希望保留这些客户，维持其活跃度。因此希望利用该数据进行客户分类研究。根据客户的需求，RFM模型相对简单并且直接，按照R(R...

实用技巧：利用Excel实现客户档案的统一管理

背景：一个朋友新开了家门市，生意不错，客源旺盛。有次我们喝茶时，他透露一个问题，就是客户的档案管理很不理想，都是纸面的，很容易丢失，也不方便查找。我自诩混迹IT界多年，当然要替好友解决这个小麻烦。考虑到他的门市规模和店员能力，什么ERP、CRM之类的还是免了吧，朋友的要求也很直接，就是俩字：...

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更新时间 2024-04-30 03:05:12

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